The Future is Electric


Introducing Electrify Fleet – A Merchants Fleet initiative to educate, deploy, and infuse the fleet industry with electric vehicles.

We are accelerating the electric vehicle movement in fleet. Stay up to date on the latest releases, updates, and resources from Merchants experts to help you decide when the time is right to electrify your own fleet.

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Merchants Fleet is Leading the Charge

Two of my favorite books of all time are The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.  The Tipping Point talks about how little things lead to big things. The best way I can describe an actual tipping point is it’s like magic – when an idea, trend or social behavior crosses a point and becomes mainstream.  In Crossing the Chasm, which I read in 1998 as I embarked on my journey through Silicon Valley during the dot.com era, I learned about marketing high-tech products during the early startup period.  Crossing the Chasm aligns with the 5-stage technology adoption lifecycle – innovators, early adopters, early majority, late majority and laggards.

We are fast approaching a tipping point in the Fleet industry with electric vehicles (EVs) and we will accelerate through the first two phases of the technology adoption life cycle like a GM 1000 horsepower Hummer EV. We will cross the chasm…and fast.

As automakers worldwide plan to spend $185 billion on developing new EVs and advancements in battery technology continue to drive prices down, EVs are finally becoming a viable and sustainable alternative to their gas-powered counterparts. At the same time, corporations are seeking ways to reduce their carbon footprint and do their part to reduce the impact of transportation on our environment. And, most recently, the US government has made their electric commitment, too.

At the current moment Merchants is the fastest-growing fleet management company in the industry, and I am pleased to announce our biggest and boldest new initiative ever undertaken – ELECTRIFY FLEET – which is our bold, brave and smart commitment to the future of electrification across the fleet industry and to lead our clients into this new era. We are dedicated to educating, deploying and infusing the fleet industry with EVs.  Our commitment is to have 50% of our Mobility fleet electric by 2025, and 50% of our managed clients’ fleets by 2030.

Merchants is committed to being the most electric fleet management company on the planet, and to put each of our clients in a strategically advantaged position to reap the benefits of this transformational technology. It’s our job to find the right EV fleet application for you. EVs may not be a fit for all your current or future fleet applications, but there’s a great chance that EVs can be a solution to achieve your objectives—current and future. Merchants is ready to help.

Welcome to Electrify Fleet.

Brendan P. Keegan
CEO, Merchants Fleet   

Why Consider Fleet Electrification?  


Driving electric means doing your part to reduce CO2 emissions and protect our environment from pollutants.

Lower Cost of Ownership

Decreased fuel & maintenance costs, as well as great tax incentives, are making now an affordable time to make the change.


New Vehicle Models

Exciting new models from OEMs are paving the way for BEVs, PHEVs, and HEVs to take hold.

Be an Industry Leader

Get ready for an electric future by getting your fleet prepared before it is mandated.

Electric Vehicle Services Designed for You

Get an expert with a trusted electric vehicle ecosystem on your side

We’re at the tipping point for electric vehicles to find widespread adoption in fleet operations. For the first time ever, electric vehicles are an affordable and sustainable option for fleets who want to reduce their total cost of ownership while contributing to their organization’s corporate social responsibility initiatives.

Decreased fuel & maintenance costs, as well as tax incentives, are making it more affordable to integrate EVs. Merchants Fleet has & is continuing to build the tools and services you need to make a seamless and cost-effective entry into the electric vehicle market. Our ecosystem of partners brings together the best in infrastructure & technology to present a suite of services to help you manage your EVs from acquisition to disposition.

Electric Vehicles Resources

Learn More About How Electric Vehicles Can Benefit Your Fleet  

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Electric Vehicle Glossary

Electric Vehicles in the News

A Curated Source of the Top News Stories Right Now

2/21/21 – IHS Markit
EV registrations exceed 2% of overall US market share in December

2/16/2021 – Charged Fleet
Corporate Action On Electric Vehicles Doubled in 2020

2/16/2021 – The Boston Globe
Massachusetts to Subsidize Electric Trucks in Expansion of Rebate Program

2/9/21 – Automotive World
Kia unveils roadmap for transformation, focusing on EVs and mobility solutions

2/4/21 – Electrek
Ford doubles electric vehicle investment to $22 billion through 2025

2/2/21 – Wall Street Journal
Auto Makers Abandon Challenge to California on Emissions Rules

2/2/21 – PR News Wire
Merchants Fleet Slated to be BrightDrops First Fleet Management Customer, Second Major Customer Overall

1/28/21 – Green Car Reports
GM’s all-electric pledge: No tailpipes by 2035, net-zero carbon by 2040

1/27/21 – Reuters
Biden Wants to Replace U.S. Fleet Vehicles with American-Made EVs

1/25/21 – Inside EVs
Shell to Acquire Ubitricity – The UK’s Largest Charging Network

1/19/21 – The Guardian
Electric car batteries with five-minute charging times produced

1/15/2021 – Automotive Fleet
Electric Vehicle Fleet Sales Likely to Grow in 2021

1/12/2021 – CNBC
GM unveils EV van as part of new commercial business unit

1/11/2021 – Electrek
Lordstown claims more than 100,000 pre-orders for its electric pickup truck

1/8/2021 – General Motors
To Advance Zero-Emissions Future, GM Invites “Everybody In”

1/7/2021 – Autosphere
Geotab Drives Electrification Forward with Launch of Geotab Energy

1/4/2021 – Morningstar
Workhorse Receives Purchase Order from Pride Group Enterprises for 6,320 C-Series All-Electric Delivery Vehicles

1/4/2021 – Engadget
Massachusetts plans to ban the sale of new gas-powered vehicles by 2035

12/29/2020 – Automotive Fleet
Electric Last Mile Solutions is Bringing Electrification to E-Commerce Delivery

12/21/2020 – WARL Tech Wire
Startup Spotlight: EV startup picks Charlotte for US headquarters, plans 150 jobs

12/18/2020 – Green Car Reports
Canoo’s $33,000 Electric Delivery Van Aims for Efficiency and Ownership Costs

12/16/2020 – Bloomberg New Energy Finance
Battery Pack Prices Cited Below $100/kWh for the First Time in 2020, While Market Average Sits at $137/kWh

12/10/2020 – E&E News
An all-EV government fleet? It’s possible, report says

12/3/2020 – Electrek
Daimler announces $85 billion investment, mostly toward accelerating electrification

12/2/2020 – Bloomberg
Biden’s Charging Plan Could Sell 25 Million EVs

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